General Shale’s acquisition of Meridian Brick introduced the company to Southwest U.S markets — regions with a deep heritage of brick-making and construction. The six plants in Texas and two plants in Oklahoma, including all distribution centers, are now formally known as “Red River Brick.” Red River Brick draws its name from the Red River of the South, which runs throughout a large portion of the Southern U.S. The name recognition extends the brand footprint to include key areas of the region where production sites and distribution centers are located. “Knowing this would be our company’s introduction into sizable markets in Texas and Oklahoma, we wanted to capitalize on this opportunity through a name that is unique, memorable and regionally relevant,” Charles Smith, President & CEO, explains. The Red River Brick brand consists of more than 60 unique residential colors across eight collections and provides an architectural offering that will position Red River Brick as the preferred brick brand in the Southern and Midwest regions of the U.S.

About General Shale:

General Shale’s mission is to continue as the preferred solutions provider of building materials in North America because of the enduring quality, energy efficiency and natural beauty that our products provide. Driven by innovation that is modern and future-oriented, General Shale employees set the standard because of our shared commitment to safety, the environment and an intense focus on creating the ultimate customer experience.

Founded in 1928, General Shale is the North American subsidiary of Wienerberger AG of Vienna, Austria, an international provider of building material and infrastructure solutions. General Shale is North America’s largest brick, stone and concrete block manufacturer, featuring 28 production facilities in 17 states and provinces, including a PVC pipe manufacturing operation in Siloam Springs, Arkansas. General Shale also has a network of 40 sales locations and more than 200 affiliated distributors across North America.

Learn more about General Shale’s network of brands at www.generalshale.com/newbrandnetwork